Pepsi Black Restage, Pepsi Global
Strategy, Concept, Creative Direction, Design, Copywriting, Photoshoot Management
Led the global launch of Pepsi Black’s 2019 Visual Identity System—from creative direction and copywriting to lifestyle and product photography. Delivered a comprehensive toolkit that empowered markets around the world to activate the brand consistently and confidently. 🖤
Creative Direction: Shiri Kornowski
Design Direction: Leslie Park, Svetlana Ahkmedieva
Experience Design: Alessio Scalabrini