Pepsi Rebrand, Pepsi Global
Design Strategy, 360 Creative Direction, VIS Development, 400 SKU Package Design Development, Product Photoshoot Art Direction & Management
Directed and managed the 360° design rollout for Pepsi’s 2023 rebrand—spanning visual identity, 400+ SKU packaging, photography, fleet, food service, typography, and equipment. My role centered on system thinking, global consistency, and cross-functional leadership, culminating in a launch that earned 97% positive sentiment. 💙
Creative Direction: Carl Gerhards
Design Direction: Leslie Park
Design: Stephanie Hsu, Eliza Frye, Kailyn DiBianco
Awards:
Better Future: WORLD Design – Graphic Design & 3D, 2025
iF Design – Communication & Service Branding, 2025
Red Dot: Brands and Communication – Brand Design & Identity, 2024
AdAge A-list and Creativity Award – Best Rebrand of the Year, 2024
Pentawards – Gold, 2024
GDUSA: Design Annual Best of the Year, 2024
Chicago Good Design – Packaging, 2024
Graphis Design Awards – Packaging, 2024
Creativepool Awards – Branding, 2024
Transform Awards: North America – Best Brand Evolution, 2024
Australian Good Design Awards – Branding & Identity, 2024
Hermes Creative Awards – Print Media, 2024
Cresta Awards – Design: Brand Transformation, 2024