Mirinda Restage, Global Flavors
Strategy, Concept, Creative Direction, Design, Copywriting, Photoshoot Management, Visual Language Development, Lifestyle Photography, OOH, POS, Digital, and Toolkit Development
The Global Mirinda Restage introduced a bold, future-facing visual identity system built around vibrant 3D flavor worlds and a refreshed youth-driven verbal tone. This unified yet flexible system modernized the brand globally, empowering markets across regions to activate Mirinda with renewed energy, cohesion, and cultural relevance. 🍓
Creative Direction: Shiri Kornowski
Design Direction: Leslie Park
Design: Stephanie Hsu