Pepsi x MSG Sphere

Pepsi x MSG Sphere

Creative Strategy, Creative Direction, Storyboard Development, Art Direction of Social Content

Led the creative development for Pepsi x MSG Sphere in Q1 2024, crafting storyboards that seamlessly integrated Pepsi’s Motion Toolkit into an engaging narrative that earned 125M+ impressions and 86% positive sentiment. Directed a collaborative content partnership with Zach King, generating 700K+ views. 🌎

Creative Direction: Leslie Park, Ange Luke

Storyboard: Jaye Kim

Sphere Animation: The Mill

Awards:

• Graphis Design Awards – Billboard, Platinum, 2025                                                                                                                

• Creativepool Awards – Experiential, 2025                                                                                                                                      

• GDUSA: In-House Design Awards – Motion, 2025