Pepsi Black Restage, Pepsi Global

Strategy, Concept, Creative Direction, Design, Copywriting, Photoshoot Management

Packaging, Localized Packaging, Visual Language Development, Lifestyle Photography, Product Photography, OOH, POS, Licensing, Digital, Brand Experience Activation, and Toolkit Development

Creative Direction: Shiri Kornowski

Design Direction: Leslie Park, Svetlana Ahkmedieva

Experience Design: Alessio Scalabrini