Pepsi x Gladiator II

Creative Strategy, 360 Creative Direction, Special Edition Package Design Development, Multi-tiered PR Kit Development, Digital Asset Art Direction and Talent Photography Art Direction

For the 2024 NFL season, the Pepsi x Gladiator II 360 campaign, Make Your Gameday Epic™, reimagined Pepsi’s iconic “Roman Empire” work nearly two decades later through a modern, cinematic lens. The For the 2024 NFL season, the Pepsi x Gladiator II 360 campaign, Make Your Gameday Epic™, revisited Pepsi’s iconic “Roman Empire” work through a bold, modern, cinematic lens. The campaign launched with a high-energy short film featuring Megan Thee Stallion as Empress Megan alongside NFL stars Josh Allen, Derrick Henry, Justin Jefferson, and Travis Kelce in a Gladiator-inspired arena.

A new Megan Thee Stallion gameday anthem—sampling Queen’s “We Will Rock You”—drove the campaign across film, music, sports, and entertainment. Produced with Ridley Scott Associates and directed by Jake Scott, the work merged the spectacle of Gladiator II with the intensity of football, amplified throughout Paramount Pictures, CBS Sports, and the broader Paramount Global network.

Oversaw the campaign’s creative direction, including talent photography (shot by renowned photographer Pari Dukovic) featuring Megan Thee Stallion and top NFL athletes. Directed the visual identity system across special-edition cans, multi-tier PR kits, and dynamic animations—contributing to more than 22B impressions. 👑

Creative Direction: Leslie Park

Design: Stephanie Hsu, Kailyn DiBianco, Yenny Shim

Photography: Pari Dukovic