Pepsi x MSG Sphere

Pepsi x MSG Sphere

Creative Strategy, Creative Direction, Storyboard Development, Art Direction of Social Content

Led the creative development for Pepsi x MSG Sphere in Q1 2024, crafting storyboards that seamlessly integrated Pepsi’s Motion Toolkit into an engaging narrative that earned 125M+ impressions and 86% positive sentiment. Directed a collaborative content partnership with Zach King, generating 700K+ views. 🌎

Creative Direction: Leslie Park, Ange Luke

Storyboard: Jaye Kim

Sphere Animation: The Mill